Media Buying

Buying Media is a Specialized Skill

Buying media requires that you know your target clients, consumer behavior, the media available, and familiarity with the criteria used to measure the value of the media and its return on your investment.

Before a media buy, Act one Creative will establish a plan and a budget that best suits your needs. After receiving your approval, we will contact the media representatives to present the plan, budget and negotiate the advertising price and placement on your behalf.

Once the negotiations are completed, we make sure the ads air on time and in the correct format for each medium (radio, TV, print, web, etc).

Media billing can be confusing. Our clients don't have to deal with receiving and tracking invoices from each media placement. Act One Creative provides this service for each of our clients. We receive the invoices, we review them all and make sure they're accurate, and then we compile them into one simple statement. Media billing statements are sent at the end of each month.