New Media or Traditional Media — What’s Best?
A comprehensive marketing program includes advertising via both new media (social media, web banner ads, eBlasts, Google advertising, and mobile devices) and traditional media (television, print ads, and radio). Both types of advertising can be effective in educating potential clients about your products or services, depending on your target market’s habits and lifestyle. Act One can help you determine how to best utilize these tools and make them work for you. Here are some ads we’ve developed and placed: