Concord WOW Logo

The Concord Weekend on the Water (WOW) logo was developed to provide an identity to an eclectic group of businesses who gather annually at the river front in Concord to celebrate and advertise water sports and activities in central New Hampshire. Because the event occurs in the state capitol, the gold dome is utilized to reinforce the location. To reinforce the “WOW” factor, eye catching primary colors were used. These colors, and the dome illustration, were also used to promote other aspects of the event.