Social Media

Social Media MARKETING (SMM) BUILDS RELATIONSHIPS

Statistics show that consumers are more likely to purchase a product or service if they feel confident that they are “in good hands” and if they have a personal connection to a business. This is why a social media business page is the perfect compliment to a traditional advertising program.

Social media such as Facebook, Twitter, and Google+ provide a less formal, more personal way to communicate — ultimately building relationships and trust between your business and your clients. This has been proven to create customer loyalty and more targeted sales over time.

A Less Formal Way to Communicate

The primary goal for your social media business page should be to establish relationships while building credibility and educating potential clients about how they might benefit from your products and services. Over time, your posts should demonstrate that your business cares about customers, and that you are open for dialogue and feedback regarding your products, services, or other concerns.

Your posts should also show that your business is legitimate: your personnel are qualified, approachable and friendly; your services are excellent; your products are exceptional and useful; and you are knowledgeable about the industry.

The bottom line is that your SMM business page should reinforce that your business is an excellent choice for a consumer transaction. 

Act One's Social Media Marketing Specialist Can Help

If this all feels overwhelming, don't worry. Through our SMART (the Art of Social Media) program, Act One Creative's Social Media Marketing Specialist will help you stay current with the latest social media tips, techniques and technology. We will help you evaluate the specific marketing needs of your business, determine which social media sites will best meet those needs, assist you in creating SMM goals, set up the site(s) for you, and train you in how to use them effectively.

Or, for companies that know the benefits of Social Media Marketing but don’t have the time and/or the staff to carry it off themselves, our Social Media Marketing Specialist will develop a SMM plan and execute it on your behalf.